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Anne writes about the commercial aspects of accessibility, WordPress and cost-effective tools for web agencies and an occasional side topic.

  • A small cartoon dragon labeled SEO Myth uses a blowtorch to burn a roll of euro banknotes held in someone’s hands, suggesting that believing SEO myths wastes money.

    The costly SEO penalty myth about hidden text

    07.12.2025

    I keep hearing the claim that visually hidden text will trigger an SEO penalty. That, in fact, is a costly myth!

  • An abandoned shopping cart in the jungle.

    The silent sales killer on your site

    17.06.2025

    Your site looks polished, your funnel is solid, yet conversions lag behind. Often, it’s not the design or the offer, but an invisible accessibility issue quietly breaking the flow for users who rely on assistive tech. You won’t see it in your layout, but you will in your numbers.

  • An abandoned shopping cart in the jungle.

    The e-commerce industry’s billion-pound mistake

    04.03.2025

    In 2019, in the UK, E-commerce businesses lost £17.1 billion yearly to inaccessible websites. With disabled shoppers holding £24.8 billion in spending power, accessibility isn’t optional. It’s a competitive advantage.

The Greyd Series

Anne periodically writes about the progress in improving accessibility in Greyd.Suite. It’s done step by step. Within existing software, that’s the way to go. Progress over perfection.