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  • A small cartoon dragon labeled SEO Myth uses a blowtorch to burn a roll of euro banknotes held in someone’s hands, suggesting that believing SEO myths wastes money.

    The costly SEO penalty myth about hidden text

    07.12.2025

    I keep hearing the claim that visually hidden text will trigger an SEO penalty. That, in fact, is a costly myth!

    Read more: The costly SEO penalty myth about hidden text
  • Classic painting of a waterfall in a forest and rays of sunlight coming in

    Why captioning videos is beneficial in more than one way

    18.04.2022

    The difference between closed captions and open captions, is that the latter are auto-generated, lack punctuation (which sucks for anyone following your video with audio off) and you miss out on a massive SEO opportunity: closed captions are indexed.

    Read more: Why captioning videos is beneficial in more than one way

  • About accessible content in general

    18.04.2021

    Accessible content is content without barriers. If it is accessible to people without having to jump through hoops with or without their assistive technology, it is also accessible to search engines!

    Read more: About accessible content in general
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