Accessibility strategy for digital agencies
Accessibility is the factor that moves the needle on revenue, retention, and competitive positioning.
Most agencies treat accessibility as a legal problem to manage. The ones winning tenders and retaining enterprise clients treat it as a strategic advantage. I help you make that shift, across design, content, and development, with a clear business case behind every decision.
Accessibility is not rocket science, but it can definitely feel like it!
When you work with me, that feeling will dissipate quickly. It takes three things. First, it needs to be broken down to information for each discipline within the process of creating and maintaining a website or app. Secondly, it takes understanding the why and recognizing the myths. Third, progress over perfection is key.
Accessible design can be beautiful
Are you being told that accessible web design is very limited? That when you make it accessible, you can't implement a beautiful, attractive graphic design? Are they saying that you can't use all the colors you want?
That's nonsense. It's not about the colors you use, it's about the way you use them.
Overlooked content opportunities
Imagine walking into a brick-and-mortar hardware store where all the aisles are labelled “here”. Or where all products are packaged in plain white bags with no picture, no description, and just a price tag. For 10% to 25% of your web store visitors, this is reality! And it is not expensive to prevent that. There's one of your easy opportunities!
Development and Semantics
Everything displayed on a tablet, smartphone, laptop, desktop, is HTML-based. You simply need to be more specific because <div> and <span> alone won't do.
Once you understand that, you never need to be afraid again. Because I will teach you the “why”. From there, it's fairly simple for you to find the how.
Rates
Engagement options
- Hourly Rate: €150/hour
- Project-Based Pricing: A fixed price tailored to your specific project goals. This approach ensures you receive a clear cost upfront and maximizes the value of my services.
Additional Considerations
- Travel & Lodging: Any necessary travel and lodging expenses will be billed separately to ensure transparency.
- Minimum Engagement: To provide the focused attention and in-depth solutions your agency deserves, I operate with a half-day minimum engagement.