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  • A small cartoon dragon labeled SEO Myth uses a blowtorch to burn a roll of euro banknotes held in someone’s hands, suggesting that believing SEO myths wastes money.

    The costly SEO penalty myth about hidden text

    07.12.2025

    I keep hearing the claim that visually hidden text will trigger an SEO penalty. That, in fact, is a costly myth!

    Read more: The costly SEO penalty myth about hidden text
  • Robot with a crooked laptop, trying to read.

    Why text width of 50 to 80 characters matters for UX and accessibility

    18.11.2025

    As this question keeps surfacing, here’s an explanation why you should not very long lines of paragraph text on your website, if you care for conversion, and your visitors in general.

    Read more: Why text width of 50 to 80 characters matters for UX and accessibility
  • Classic painting of a waterfall in a forest and rays of sunlight coming in

    Why captioning videos is beneficial in more than one way

    18.04.2022

    The difference between closed captions and open captions, is that the latter are auto-generated, lack punctuation (which sucks for anyone following your video with audio off) and you miss out on a massive SEO opportunity: closed captions are indexed.

    Read more: Why captioning videos is beneficial in more than one way

  • About accessible content in general

    18.04.2021

    Accessible content is content without barriers. If it is accessible to people without having to jump through hoops with or without their assistive technology, it is also accessible to search engines!

    Read more: About accessible content in general
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