Closed captions are a no-brainer!
- The number of people watching your videos with sound off is much larger than you assume!
- Auto-generated captions suck. In our world, we call them auto-craptions. Even if they have the words right, they lack punctuation. That’s a lousy user experience.
- Closed captions are indexed by Google.
Adding closed captions to YouTube videos is a piece of cake these days and it’s free!
You do not need to pay for an additional tool.
I’m not saying it’s a quick job. The longer your video, the more time you need. But in YouTube Studio, you can actually edit the auto-generated captions, and save them as closed captions.
From that file I am talking about, you can also create an audio transcript which you can add to your page when you embed the video on your site.
See? An absolute no-brainer.