On February 14, The Connectors, A podcast for Ecosystem Managers, published an interview with someone I hold in great esteem: Nofar Ben Dror Paecht, Director of Community at Elementor.

Elementor is the world’s leading page builder for WordPress and runs on more than 6 million websites. The company has evolved from “building the best page builder” to “empowering web creators” and it’s fascinating to see how that is put in practise, step by step. The company is growing at a bedazzling pace, and the founders are not afraid to go off the beaten track to bring their visions to life. They understand that it’s all about community. However, the way Elementor defines “community” is of a whole new level.

At the helm of everything that has to do with community, is Nofar. If you fully grasp the meaning of this quote from Nofar below (and trust me, after you heard this interview, you definitely will grasp it), you’ll see what the immense impact is of Nofar and her team.

Elementor is community, and community is Elementor.

While I was listening to the interview, this proverb kept coming to my mind: “If you’re the smartest person in the room, you’re in the wrong room.” Well, when she is in it, I definitely know I’m in the right room.

Being part of the Elementor Online Community Leaders Team has given me the pleasure of working with Nofar and her team for a while now, and listening to this podcast literally gave me happy goosebumps.

Enlightening insights, both about community and Elementor

Nofar gives a clear insight on what’s behind the philosophy of Elementor, how she sees Community and how that got her hired at Elementor, speaks about the bumpy release of Elementor version 3, and shares insights of which I wished someone had shared them with me ten years ago.

Nofar embodies #WomenInTech

Those who don’t know me (yet): it’s no secret that the #WomenInTech hashtag is one I love and despise at the same time. I hope to see the day that we actually don’t need it anymore, and it will be exchanged for #TalentsInTech. But until then, I will use it vigorously.

Nofar proves over and over again that she is a true leader, who doesn’t make the mistake of hiding in an ivory tower. Being as accessible as she is, it’s sometimes easy to forget what an immense responsibility she carries. Hearing the interview made that sink in once more.

Setting an example for all

At the same time she is not afraid to state she’s good at what she does, as an argument for choices made and insights applied. She has built the track record to support it. And with that she sets an example for all.

Nofar has grown into one of the leading women in the open source industry, and – until now – most of you probably never even heard of her. Many of the well known women in tech are in the spotlights a lot. I’m talking about brilliant women, such as Marieke van de Rakt (CEO of Yoast), Josepha Haden (Executive Director at WordPress.org), Francesca Marano (WordPress Core Team Lead at Yoast, and former SiteGround WordPress Community Manager), just to name a few.

I hope to see Nofar in the spotlights just as much, and I look forward to seeing her invited as a speaker on many occasions. She will surely inspire many!

I’ll be sharing this interview all over the place, proudly adding the #WomenInTech hashtag. I hope you will too.