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Speaker in English, German and Dutch

These are examples of the talks I give:

Successfully selling integration of accessibility, internally and externally

This talk is very energetic, and it leaves attendees with a set of winning arguments towards their customers as to why your higher rate due to including accessibility is actually profitable to them. In the 60 minute “live on stage” version, I intensely interact with the audience. The duration is calculated including Q&A. In a videoconference, this session is approximately 30 minutes. There is no interaction with the audience in those 30 minutes, but there needs to be a possibility for interaction afterwards. This requires a well-experienced MC, as doing this talk online taught me that it still ends up being a one-hour session. Simply because I challenge people to give me their “best customer negatives” so I can suggest how to counter these.

Most recent occasion, online: Atarim Agency Summit, April 28, 2022 – 4pm CEST

Successfully Running a Creative Business with ADHD as Your Super Power

Booming with customers who fit you like a glove, in spite all of your quirkinesses. Who doesn’t want that? My life took a 180º turn when I was officially diagnosed with inattentive ADHD in my late 40s. That was the day I stopped trying to be what people expected of me. I changed the rules. I ceased all efforts to be that perfect fitting glove for the customer, draining myself by keeping up the game of appearing as “Mrs. cool chick who has everything under control all the time.” Because all the time I was doing that, no one saw the constant panic attacks, the periods of insomnia, living on the edge of burnout, while my brain acting like Pac-Man on steroids.

I want to share the steps I took to communicate differently with existing and especially with new customers. They understand now that they get the best of me when they allow me to be as I am. That they get the finest of my skill set and talents if they manage to challenge me in a way that makes me go into hyperfocus. Which I basically consider to be one of the superpowers of ADHD.

Most recent occasion, online: WordFest 2021, Juli 23, 2021

Approach it like a programmer would

Imagine you can create your own really funky foodblog with recipes, just the way YOU want it. Or a page with job postings that you want to be able to show and hide at your whim.

You can buy plugins for that, of course. Some of them are great! But as the makers seek to serve a larger audience, you may get confronted with tons of features you may not need at all. And often these slow your site down. Which potentially bums out your visitors and can actually affect your ranking in search engines.

Besides, you’re kind of stuck with what the makers consider logical, both in functionality and design. Which may not be logical to you at all.

I will demonstrate how I approached both cases like a programmer would, but in a very simple and straightforward way. I learned to work with custom fields and custom post types (which is not scary at all, take it from a girl who actually suffers from dyscalculia, a form of dyslexia with abstract stuff like numbers). Once you get the hang of that, you can create almost anything!

Do you need to know PHP? No! When I started to think about this approach, I knew virtually nothing about PHP, and I discovered you really don’t need to, to achieve goals such as a recipe website or a job site.

My demonstration will be done with Advanced Custom Fields, CPTui and Elementor Pro. Please note: I will never state that these are the only useful tools to get this job done. There are plenty alternatives to these plugins with which people can use to achieve the same result.

Main goal is to show how the process of deciding how to approach setting up the structure of your records (posts) works. Which starts by grabbing a pen and a piece of paper!

Most recent occasion: This talk was originally scheduled as an on stage talk for WordCamp Antwerp 2020, which was canceled due the pandemic.

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