Ever been to a physical store where signs are unclear, and employees don’t seem to care nor know anything. Teeth gritting, right?

It’s the same with unclear site and on-page navigation. No matter how fancy your page is. When, for example, every link says “click here” or “read more” it’s useless.

Because both the visitors who depend on screen readers and Google will get a list that says: click here, here, read more, here.