Topic: Selling accessibility
Often it’s hard to convince people with 20/20 vision why contrast is so important on their sites. Here’s an easy-to-understand analogy of how bad color contrast results in people leaving a web shop or site.
Small changes happen through kindness and generosity, big changes happen through capitalism and greed. Big industries make choices that determine which technologies thrive and which ones are to be abandoned.
Mind-blowing: a study shows that a £35 000 investment in online accessibility by a supermarket chain brought them additional revenue of over £13 million a year.