A great online shopping experience makes happy returning customers! And that’s best explained by examples of a bad experience.
For that you need to understand what “design” technically means. From there it’s much easier to understand what defines accessible and inaccessible design.
Design is functional. Sure, something can be artfully designed. But if that super duper mass production designer chair is impossible to sit on for people under 6ft, its functionality as a chair has been compromised. Nice art, bad design. Put those in your restaurant, and your guests will not return.
Your shop site should convey information about your products and services in a clear way, understandable to all visitors, and a means to pay for those, under all circumstances. If the artistic factor in your design gets in the way of that, you exclude potential customers and throw revenue out the window.
This is where I come in. And if you want to maximise the user experience though accessible, inclusive design at a reasonable cost, you call me in way before moodboards, texts and functionality has been set in stone.
I’m the one who brings all parties involved in creating your webshop up to speed. The graphic design team, the developers, the people writing texts and creating and uploading media such as images and videos for products and blog articles.
The “Pick a Date” link below takes you to my Calendly page. If you have issues scheduling there, please send me an E-mail.
Adding a color panel to filter on in your web shop is no use to someone who is color-blind (1 in 8 men), when it does not have the description too.
Are you curious how this translates to web design? Book a free introductory consult. I’ll be more than happy to quickly bring you up to speed and give you some food for thought.
In a physical store this can have various reasons. Because you can’t climb the stairs, for example.
On a web site a simple cookie or newsletter popup can block someone who uses keyboard or voice navigation. Speaking of smacking the door in someone’s face.
Sliders, video backgrounds and animations have that same effect on people with cognitive disabilities (ADHD and autism, for example). But even for people who are simply tired, a moving circus sucks.
Insufficient color contrast and small fonts are an immense barrier. Not only to people with extreme loss of vision. Also to most who are over 45. You don’t always realise it, but at some point your vision declines. Light grey text on a white background may seem fancy. To me, for example, it’s unreadable.
Not being able to find your way around a web shop can have several causes. Because navigation is based on symbols without text, for example. Not everyone understands all these symbols! Or because navigation is based on colours which sucks for people who are colour-blind (1 in 8 men), and many more.
You can’t find your way because there are no signs. And the person at the counter is explaining it to you in the most incomprehensible way.
With 24 years experience under my belt, I have built an extensive international network of web developers, designers and SEO specialists. I’ll happily guide you in selecting and vetting the right suppliers for your project.
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