Text with too small a font size sucks, period. Why would you expect anyone to buy a product from you when the details are impossible to read?
Accessible Content is content without barriers
If it’s accessible for people without making them or their tech jump through hoops, it’s accessible for search engines too!
Inaccessible content kills SEO and conversion
There is more to text and images than you realise. Imagine you need to find your way with a roadmap where all destinations are called “here”.
You’re doing it to a screen reader user when you use non-descriptive links called “here”. You’re also doing it to Google and other search engines. It’s just an example out of many. Scroll down for more confronting examples of inaccessible content. But fear not, these are issues that easily prevented!
Book a free consultation
The “Pick a Date” link below takes you to my booking page on Calendly.
Would you buy stuff in a store where all products are wrapped in blank paper with only a price tag?
This is not just related to design or code, it’s related to clarity in text.
When measurements don’t make sense
Assumption is the mother of all screw-ups. Clothing sizes in the US are not clothing sizes in Europe. Heck, even within Europe there are different size. Size 40 in Italy is not like 40 in Germany or The Netherlands. Using unclear sizing like S, M, L and XL on a site in Europe will catapult potential buyers away from your online clothing store. And the other way around.
Signs are unclear, you can’t find your way around
Ever been to a physical store where signs are unclear, and employees don’t seem to care nor know anything. Teeth gritting, right?
It’s the same with unclear site and on-page navigation. No matter how fancy your page is. When, for example, every link says “click here” or “read more” it’s useless.
Because both the visitors who depend on screen readers and Google will get a list that says: click here, here, read more, here.
When a travel brochure has no pictures
Unimaginable, you say? It’s exactly what many travel agencies do to their online visitors. The number of online travel agencies that does not add alt text to the images of their great vacation offers is dizzying. As if people who are blind don’t travel?
How would you feel, looking at a travel brochure where you only see white squares where the images were supposed to be? Not cool!
When no effort is made to include you in the communication
That hurts, doesn’t it? It may even send you into a cold panic, when you know that a particular piece of communication is of importance to you!
Video is content. If there is speech in it, and you don’t provide closed captions, you lock out people who can’t listen to it. Either because they are deaf, or because circumstances don’t allow turning on sound.
By the way: Google loves closed captions too.
I wrote an article about why captioning videos is beneficial in more than one way.
Ever read a text only to lose track?
Besides the fact that people’s online attention span is very short, reading extreme long and complex sentences is just tiresome.
If a sentence has a lot of subordinate clauses, chances are you can break that down into understandable individual sentences.
This benefits all your visitors, human and search engine bots alike.
With 24 years experience under my belt, I have built an extensive international network of web developers, designers and SEO specialists. I’ll happily guide you in selecting and vetting the right suppliers for your project.
You can also hire me for: